The Washington Post has published an interesting article concerning Leisure World, a seniors community in Montgomery County. This is a big place! Apparently it houses around 8,500 residents.
The interesting part is that they are being asked by the developer of the community, RRLH, to pay a licensing fee for the use of the name “Leisure World” forty years after the community was built.
They might have a case, but I doubt Leisure World will agree. Based on some quotes in the article, it sounds like they’ll simply change their name. I have to agree with their sentiments. Besides the fact that they’ve operated freely for forty years, the community is established and is operating successfully, and in all likelihood just doesn’t need to associate itself with any brand.
What do you think?
